We help local businesses grow their customer base.
We work alongside you to connect every part of your digital ecosystem in the right way.
More of the right local customers.
WHAT WE ACTUALLY DO
We connect everything around your customer
Most local businesses have plenty happening.
The problem is rarely that these things don't exist.
The problem is that they aren't connected around the same customer journey.
We optimise your whole customer journey
We look at the whole journey. Not just individual parts.
1. NEED
They realise they need something or have a problem that needs solving.
2. DISCOVER
They search locally and find businesses that could help with their need.
3. EXPLORE
They explore their options and learn more about every local business.
4. TRUST
They seek proof and reassurance before deciding which business to trust.
8. RECOMMEND
They return, leave reviews and recommend you to other people.
7. EXPERIENCE
They experience the business and decide if it delivers what they expect.
6. ACT
They visit, call, enquire, purchase or book with their chosen local business.
5. CHOOSE
They compare the options and decide which local business feels right.
When every part connects, customers keep coming and bring others with them.
Growing local customers in three ways
We don't start with services.
We start with customers.
We look at the complete picture to find what's holding your customer journey back and connect those dots that drive real growth.
The usual services approach
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Website Audit
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Local Content
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Local SEO
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Review Monitoring
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Google Business Profile
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Local Citation Building
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Reputation Management
vs
The Local Dot approach
YOUR CUSTOMER
Everything else connects around them.
Connect everything around your customer and growth becomes the outcome, not another service you have to buy.