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The Local Business Connected Ecosystem

local business ecosystem

Every local business has the dots. The businesses that grow connect them properly.

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See how it all fits together.

How well connected is your local business ecosystem?

CONNECT THOSE LOCAL DOTS
Here's what a well connected local business ecosystem looks like.

Every single business has their own version of the below connected ecosystem. Often though, the issue is that many of these dots are missing or just not connected to the right dots.

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Below are all the typical clarity, trust, and delivery dots of a local business and how they all connect together to grow new customers.

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Have an explore around and click on any dot to see what it is connected to.

LOCAL BUSINESS DOTS
Things connected in the above ecosystem.

CLARITY DOTS

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Who you are and what you stand for.

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These dots help a local customer understand the business, its relevance and whether it is right for them.

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  • Business name

  • Brand identity

  • Logo

  • Business category

  • Business description

  • Products offered

  • Services offered

  • Specialist services

  • Who you help

  • Customer types served

  • Problems you solve

  • Customer needs you meet

  • Value proposition

  • Reasons to choose you

  • Brand positioning

  • Brand values

  • Brand personality

  • Tone of voice

  • Pricing information

  • Offers and promotions

  • Opening hours

  • Appointment availability

  • Business address

  • Areas served

  • Service radius

  • Contact information

  • Telephone number

  • Email address

  • Directions

  • Parking information

  • Accessibility information

  • Delivery information

  • Collection information

  • Booking information

  • Payment methods

  • Website

  • Homepage messaging

  • Product pages

  • Service pages

  • Location pages

  • About page

  • Contact page

  • FAQs

  • Google Business Profile information

  • Bing Places information

  • Apple Business Connect information

  • Maps listings

  • Local directory listings

  • Industry directory listings

  • Social media profiles

  • Social media bios

  • Social media content

  • Business photographs

  • Product photographs

  • Service photographs

  • Premises photographs

  • Team photographs

  • Videos

  • Signage

  • Shopfront

  • Vehicle branding

  • Printed materials

  • Business cards

  • Telephone greeting

  • Voicemail message

  • Email signatures

  • Quotations and proposals

  • Booking confirmations

  • Customer communications​

TRUST DOTS

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Why anyone should believe your business.

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These dots reduce uncertainty and give the customer reasons to believe what the business is telling them.

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  • Google reviews

  • Reviews on other platforms

  • Facebook recommendations

  • Industry specific reviews

  • Product reviews

  • Service reviews

  • Recent reviews

  • Review volume

  • Review quality

  • Review recency

  • Review responses

  • Customer testimonials

  • Video testimonials

  • Customer photographs

  • Customer stories

  • Case studies

  • Before and after evidence

  • Portfolio of work

  • Completed projects

  • Examples of results

  • Star ratings

  • Awards

  • Accreditations

  • Certifications

  • Qualifications

  • Professional memberships

  • Trade association memberships

  • Licences

  • Insurance

  • Guarantees

  • Warranties

  • Years in business

  • Number of customers served

  • Number of projects completed

  • Team experience

  • Founder experience

  • Staff expertise

  • Specialist knowledge

  • Named team members

  • Real team photographs

  • Real premises photographs

  • Real work photographs

  • Transparent business information

  • Transparent pricing

  • Clear terms

  • Clear policies

  • Returns policy

  • Refund policy

  • Cancellation policy

  • Privacy information

  • Secure website

  • Secure payments

  • Local address

  • Local telephone number

  • Consistent NAP information

  • Verified business profiles

  • Google Business Profile

  • Local search presence

  • Organic search presence

  • Maps presence

  • Local directory presence

  • Industry directory presence

  • Social media history

  • Active social profiles

  • Helpful content

  • Expert advice

  • FAQs that answer genuine concerns

  • Local press coverage

  • Media mentions

  • Community involvement

  • Local sponsorships

  • Partnerships

  • Supplier relationships

  • Recognisable customers

  • Word of mouth

  • Personal recommendations

  • Referrals

  • Friends and family recommendations

  • Neighbour recommendations

  • Community group recommendations

  • Third party endorsements

  • User generated content

  • Customer social posts

  • Customer check ins

  • Customer tagged photographs​

DELIVERY DOTS

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The proof that backs up your promise.

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These dots prove whether you actually do what you said you would do once they choose you.

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  • Ease of contacting the business

  • Telephone response

  • Email response

  • Enquiry response

  • Message response

  • Response speed

  • Response quality

  • Staff helpfulness

  • Ease of getting a quote

  • Quote turnaround time

  • Quote accuracy

  • Ease of booking

  • Online booking experience

  • Appointment availability

  • Booking confirmation

  • Appointment reminders

  • Directions provided

  • Parking experience

  • Accessibility experience

  • Arrival experience

  • Premises experience

  • Welcome and greeting

  • Waiting time

  • Queue time

  • Staff attitude

  • Staff knowledge

  • Staff professionalism

  • Product availability

  • Service availability

  • Product quality

  • Service quality

  • Workmanship

  • Reliability

  • Punctuality

  • Communication during delivery

  • Keeping customers informed

  • Meeting agreed timescales

  • Meeting quoted prices

  • Keeping promises

  • Accuracy of the work

  • Consistency of service

  • Cleanliness

  • Presentation

  • Packaging

  • Delivery experience

  • Collection experience

  • Checkout experience

  • Payment experience

  • Receipt and invoice experience

  • Problem resolution

  • Complaint handling

  • Refund handling

  • Returns handling

  • Guarantee fulfilment

  • Warranty fulfilment

  • Aftercare

  • Follow up communication

  • Customer support

  • Post purchase support

  • Asking for feedback

  • Review requests

  • Responding to feedback

  • Resolving negative feedback

  • Repeat purchase experience

  • Rebooking process

  • Customer retention

  • Loyalty

  • Recommendations

  • Referral experience

  • Customer advocacy

Get to know The Local Dot.

There’s more to growing local customers than being found.

WHO WE ARE

Meet the people behind The Local Dot and discover the experience we bring to local customer growth.

WHAT WE DO

See how we connect your local digital ecosystem around one thing. Growing more of the right customers.

HOW WE DO IT

See exactly how we find what is holding customer growth back, fix it and connect what matters.

Who we are. What we do. How we do it. Everything connects back to your customers.

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